Brand awareness and visibility Businesses focused on expanding their reach to more customers will want to pay attention to the increase in the volume of visitors, as well as the quality of those interactions.
Brand health metrics Businesses want to measure the impact that their messages have on consumers. Brand health refers to the positive or negative feedback that a company gets.
Diversified user base For businesses hoping to reach not only more - but also new - types of customers online, they should pay attention to the demographics of new visitors.
Innovation metrics & Sales Refers to companies that want to analyze whether their social media campaigns are generating commentary among consumers.
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Digital Lead generation
Improve conversion rates by optimising with multi-step lead generation
Combination of the supply chain and the users' experience The supply chain of digital content marketing mainly consists of commercial stakeholders and end-user stakeholders which represent content providers and distributors and customers separately
Interaction with the consumer through electronic service Electronic services are different from traditional services and they are not affected by distance restrictions and opening hours.
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